Alan Reynolds FInstSMM
Alan Reynolds  FInstSMM

Experience and Achievements

Fegime UK Chief Executive Officer (Current Role)

  • CEO for the largest Independent Group in the UK.
  • UK Representative for the Fegime European Strategic Committee.
  • Developing New Strategic Members to improve the Geographic Coverage across the UK.
  • Working closely with Suppliers to develop new Opportunities in particular with regards to New Technology and Legislation.
  • Developing partner opportunities via my Involvement with Fegime's European Businesses.

Achievements:-

  • ​9 New Members recruited in 6 years.
  • EDA Ambassador for Learning and Development award winner for Contribution to the Industry. 
  • UK representative for Fegime Europe on Shareholder Meetings and the Strategic Committee.
  • Liveryman and Freeman for The Worshipful Company of Lightmongers.

                                               

GE (General Electric) Sales Director UK, Ireland and Nordics (August 2008-February 2014)

  • Originally employed to be responsible for the UK, Ireland and Nordic businesses before concentrating on the UK and Ireland due to rapid expansion.
  • Shown continual improvement year on year whether in Volume or Profit Margin
  • Developed Electrical Wholesalers such as Rexel, Sonepar, Fegime and Edmunsons.
  • Re-Established GE as a major lamp supplier to the distribution market.
  • Manage Key relationships at all levels through to Main Board
  • Managed ‘change’ within GE as our strategic aims were Lighting Solutions.
  • Initiated Training for Sales Team to enhance Skills Set away from just lamps.
  • Developed UK Customer Service Centre combined with Pro Active Telesales Facility.
  • Maintained a ‘Team Spirit’ during difficult trading periods, recognized by GE Leadership Awards.
  • Key Account Management to Board Level for Global Leading Brands

Achievements

  • CEO Award for 2009.
  • 2010 Team Champions Award for Price and Margin Improvement.
  • President’s Award for EMEA Region in 2011 (First time this has been awarded in GE Lighting).
  • 2012 Role Model Award for the Distribution Channel.
  • Rexel Supplier of the Year 2013.

Group Operations Director, Dextra Lighting (October 2007-June 2008)

  • Development of a "start up" business called Dexeco aimed at Energy Efficient Lighting and reducing the Carbon Footprint of 3 Target Market Sectors.
  • Produced full Business Plan including Sales and Marketing Activities (involved in new product development and launch).
  • Developed process for integration of existing sales force into new Company Objectives (Change management needed).
  • Responsible for the successful control of Health and Safety on a large manufacturing site.
  • Completed Cost Saving measures within the Transport Fleet of circa 30 vehicles.
  • Negotiated large contracts with companies such as DHL and Pets At Home regarding Energy Saving Lighting Solutions.

 

Group Operations Director, Rexel (January 2005- October 2006)

  • Part of a management team, whom through many trials and challenges managed to turn a heavily loss making company into a profitable business over an 18 month period.
  • Working for a leading wholesaler in the UK, responsible for the successful de-commissioning of a National Distribution Centre 5 weeks ahead of schedule, this was noted on the Dutch Stock Market.
  • Successfully launched a major Sales Campaign to 16,000 customers.  The Campaign launched at Alton Towers where a presentation was completed to an audience of over 450 people, including the Global CEO.  Global Achievement Award Received for this project.
  • Proficient in ‘Change Management’ programs in a very traditional industry.
  • Responsible for 11 Regions, 176 Branches, 101 Sales People, 9 Key Account Staff. Budget of £2m per day.
  • Full P&L Responsibility including recruiting staff and meeting cost control targets.

 

UK Sales, Marketing and Purchasing Director, Rexel (June 2004-January 2005)

  • Responsible for organizing and managing the marketing including production of catalogues, literature and promotions.  This role included product selection.
  • Responsible for negotiating all supplier agreements including target rebates for volumes’  setting objectives and targets, building action plans to develop growth for both supplier and distributor.
  • Major part of the role was to develop key supplier support including price negotiations, marketing promotions, rebate management and monitoring to maximize rebates.
  • Development of Inventory Management in conjunction with Procurement to ensure stock levels remained within company inventory budgets.
  • Initiated sales strategies to grow specific areas of business, trade counter, telesales and external sales people.
  • Opened first Self Service Centre in April 2003 a new concept for the UK.

 

Regional Director, Rexel (February 1998-Juy 2004)

  • Successfully managing a network of 13 branches consisting of over 80 staff. Responsible for setting sales and margin targets with full responsibility for the Profit and Loss Accounts.
  • Working with and monitoring a team of 12 external salespeople.
  • Tasked with finding suitable new locations along with relocating existing premises in line with company strategy.
  • Responsible for the development of major accounts across the South East.
  • Sales and Marketing promotions devised, implicated and monitored, all in line with company aims to develop a more diverse customer base.
  • Implemented the successful setup of two Regional Distribution Centres, including the negotiation with a National Logistics Carrier to agree ‘In night’ deliveries, (a first for the company).
  • Involved in the project to change the company IT structure, working on Business models to ensure commercial side of business obtains Optimum sales growth, combined with most efficient working practices.
  • Project Leader for the Business Regions for the setting up of the NDC.
  • Opened and closed 2 branches, the latter due to lease expiry.

 

Sales Director, Rexel (January 1996-February 1998)

  • Responsible for managing and monitoring a team of up to 14 sales people.
  • Developed a team of Technical Sales Engineer specializing in Lighting, Security and CCTV, with sales circa £3million achieved.
  • Arranged and directed sales meetings using sales analysis extracted from a variety of sales data reports.
  • Supported the Business Development Director at Branch Manager Meetings and on Corporate Events.

 

Branch manager Croydon, Maidstone, Ashford. Rexel, South East (May 1988-January 1996)

  • Started at Croydon Branch where the first steps to management were successfully made.
  • Moved to Maidstone where in 1991 the branch finished fourth in the UK for Return on Working Capital.
  • Secured contracts for Pfizer Pharmaceutical through SW Bligh.  Received my largest single lighting order worth circa £400,000
  • Moved to Ashford Branch, which at the time was the largest physical branch in the South for STC.
  • Promoted to an Area Manager Role working as a Branch Manager covering Ashford and Maidstone.
  • Completed the closure of the Maidstone Branch handling re-location of stock and staff including personnel issues.

 

Electrical Contracts Manager, Mates Electrical (May 1979-May 1988)

  • Successfully completed a full City and Guilds Apprenticeship.
  • Worked on many installation contracts including Tesco, Barclays Bank and Threshers.
  • I was the first employee to be offered an internal position as a Contracts Manager
  • Responsible for the design, estimate and running of various sites including the maintenance contract for Kent County Council.
  • Responsible for profitability and accountability